Social Media Plays Important Role For Measuring Success Online Chicago Talks, October 14, 2013 http://storify.com/BenDavidson/social-media-plays-important-role-for-measuring-su LION Conference BusinessFacebookGoogleLinkedInLION13MedillNorthwestern UniversityPinterestPublic relationsRichard GordonSocial mediaSocial media marketingTwitterWeb Analytics